A catalog is an effective tool for a merchandiser to showcase his products to the potential customers. It is a non-verbal marketing medium that allows the buyers to be familiar with the gallery of the available products and services even without visiting the shop. As the sales promotional device, a catalog must ooze out an aesthetic and innovative style. But any major mistake in printing may prove to be a fly in the ointment and foil objective of driving the sales and making profit. 
Luckily, there are a few easy but effective steps to avert any sort of mistake, be it the major or minor one and to ensure a worry-free state for the business owners. Even though one may find a lot of jumping castle vappealing visuals in the catalogs, it is the textual content that fills up the major part of the printed ad tool. So, proof reading is vital to rectify any glaring error such as misspelling or typographical mistakes. Even the insignificant mistakes will not evade the eyes of an experienced proof reader.
The color images of the products and the color schemes of the fonts titillate the sense of the buyers and prod them to purchase the products on offer. Therefore, these aspects demand special and specific attention. The wrong placement or the sizes or the bleary appearances of the images may have a strong negative impact upon the customers and they will not feel the drive to purchase the products. Take meticulous care while reading the proof and pay attention even to the small to smaller details.
File format is of immense importance while designing the catalogs. A catalog should be designed in such a way to provide enough readability to the printing company. High resolution is a necessity to avoid errors while getting the catalogs printed. There is hardly any alternative to checking and rechecking for printing an error-free catalog. Identifying the significant errors at the final stage simply means going for reprinting and this only adds to your budget.
Tags: catalogs